The building is situated on the upper part of via del Tritone towards piazza Barberini, in the block bound by via del Tritone, via del Boccaccio and via degli Avignonesi. It was completed in 1910, as part of the building programme to  create the modern via del Tritone, that began in 1885 and continued until 1925 as part of the urban upheaval to prepare Roma for its role as national Capital. The building comprises an eight floor compact main block that runs along via del Tritone with a secondary parallel block on via degli Avignonesi, which is less compact and lower.

Stylistically, the building figures as transitional: the basic design is traditional though the verticality of perspective reflects a modernity enhanced by the decoration that emphasizes the vertical structures. Classical stylistic features and typical decorative elements of late 19th century academicism mingle with structural elements and Liberty influenced stylized, geometric and floral decorations. The façade overlooking via del Tritone displays symmetry on a gigantic scale. Although the base course is in travertine and traditional solutions are employed where the pilaster pedestal ashlars meet the ground, there is however considerable Art Nouveau inspired detailing using vegetation and geometric mixtilinear motifs.

As in many commercial buildings, the first and second floor bays are closely interconnected and create a secondary order of size with the extensive windows on the ground and second floor giving an impression almost of empty space at the base of the building. The pilasters have capitals with scrolling and a central shield surmounted by floral motifs with medallions of the initials of the principal (S.I.F.I.) decorated with scallops and bows at the base. As they rise, the three upper floors with their recurring pilasters present a progressive lightening of the relief decorations. In the two lateral and the central bays are mullioned windows bedecked with classic decorative displays surmounted by tympana on the second floor and architraves on the floors above. The balconies and cornices surmounted by festooned tympana make three single panel windows on the second floor stand out.

The entablature of the primary order consists of an architrave that runs between the fourth and fifth floors and in correspondence with the pilasters are large coupled corbels surmounted by faces in relief. A frieze occupies the whole of the fifth floor with the continuity suggested by the double and single paneled windows alternating in mirror formation in the plaster façade. Above the cornice with its wealth of indented, oval and ledge moldings is the parapet of the attic floor. The same features are repeated for the short façade with its single bay around the corner in via del Boccaccio. Without all the decorative work of the main façade, the rear façade looks decidedly modern with its
travertine base course and plasterwork ashlars and the fascias marking each floor create a gigantic, very stylised order. The window cornices are also extremely simplified. On this and also the side façade the original shutters and balcony railings are still in place.